The 30-second advert, which invites UK homeowners to open their doors and embrace outdoor living, uses the latest virtual production techniques to create realistic environments using large LED screens as a digital backdrop.

The Hull-based creative communications agency came up with the concept of the commercial and were involved from inception to launch, working with Grit Pictures and on location at XPLOR’s Studio 004 at Production Park.

Caroline Anson, Pace’s Head of Client Services, said: “Working with Trex since the start of the year has been a great experience for the whole agency and this advertisement is just the latest piece of work we have created with the client – it’s a very exciting time!

“The inspiration behind the concept came when we realised our objective wasn’t to just talk about Trex but to also encourage UK consumers to open their doors, embrace outdoor living, and see their outside space as a true extension of their homes.”

The advert, which is live on Sky HD (AdSmart) and Sky Online HD (video on demand), will be shown to more than 300,000 homes across the UK as it runs across June, July and August.

The shoot, which took place in XPLOR’s virtual production studio, involved creating a digital landscape that they blended with the physical set, to replicate an outdoor location without relying on the British weather.

Richard Blair, Head of Production Services at XPLOR, said: “We always love a challenge at Production Park! The project for Trex and Pace was one of the largest scale virtual production shoots we’ve done so far, with a full size decking system installed in our studio prior to filming."

“We love the final results and are so pleased the agency and their client are over the moon with what has been created. We look forward to working with them on future campaigns.”

Studio 004 at Production Park is one of the newest spaces on site and is equipped as a top spec virtual production studio. This was used for Formula 1’s first ever virtual car launch video with Oracle Red Bull Racing’s USA road trip, a project which won the prestigious Global Production Award at the Cannes Film Festival in May 2024.

For more about Production Park studios, head here.